The Desert Vipers, one of the UAE’s premier cricket teams, and Bluewater, a global leader in sustainable water purification and beverage solutions, are thrilled to announce the renewal of their partnership for the 2025 ILT20 season. This collaboration underscores a shared commitment to sustainability, health, and high performance by ensuring players have access to uncontaminated, purified water both on and off the field.
Sustainable Hydration for Peak Performance
As the Official Sustainable Hydration Partner of the Desert Vipers, Bluewater will provide its state-of-the-art water purification solutions to players, promoting enhanced wellbeing and supporting their competitive edge. The partnership reaffirms both organisations’ dedication to fostering a cleaner and healthier environment while advancing excellence in sports.
During the previous ILT20 season, Bluewater’s innovative technology enabled the Desert Vipers to eliminate the use of 14,000 single-use plastic bottles. This season, the team is taking its sustainability efforts further with newly designed Desert Vipers refillable water bottles, available for purchase through the team’s online store. A portion of the proceeds will be donated to Bat for A Chance, the Desert Vipers’ charity partner, which helps underprivileged children experience cricket.
Enhancing Player Experience
The Desert Vipers’ holistic approach to player performance goes beyond physical fitness to focus on mental clarity, recovery, and relaxation. This commitment is evident in their accommodation at the luxurious JA Resort in Jebel Ali, where the environment is tailored to support player wellbeing.
Recognising the importance of quality hydration in performance, the team has integrated Bluewater’s advanced purification and mineralisation system into their players’ lounge. This includes a premium coffee setup that ensures each cup is brewed with water infused with Bluewater’s patented LiquidRock™ minerals, sourced from ancient Swedish mountains. This attention to detail creates a calming ritual for players, fostering relaxation and focus before matches.
Educating the Next Generation
An integral part of this partnership is Bluewater’s support for the Desert Vipers’ Schools Sustainability Education Programme. This initiative combines cricket with environmental education, targeting students aged 8–11 across the UAE. By inspiring young minds to embrace sustainability while nurturing a love for cricket, the programme aims to create future champions who are environmentally conscious.
“Bluewater’s mission is to ensure that people everywhere can hydrate safely, free from contaminants like toxic chemicals and microplastics,” said Bengt Rittri, Bluewater founder and CEO. “Through this partnership, we’re not only ensuring sustainable hydration for the Vipers but also inspiring the next generation to protect the environment while excelling in sports.”
A Commitment to Sustainability
The renewed three-year partnership aligns seamlessly with the Desert Vipers’ broader sustainability initiatives, including their commitment to the UN Sports for Climate Action framework. The team’s upcoming Plastics Report, scheduled for release this month, will highlight strategies to reduce single-use plastics and showcase progress toward a sustainable future.
This collaboration between Bluewater and the Desert Vipers exemplifies a shared vision of combining sportsmanship with environmental responsibility. Together, they aim to set a new benchmark for sustainability in professional sports while inspiring others to follow suit.