VitrA Tiles, under the Eczacıbaşı Tiles Group, has won the 2025 Red Dot Design Award for its CementEra range, celebrated in the ‘Product Design’ category. The series drew attention for its design excellence and adaptability in diverse spaces. The Red Dot Awards are regarded as a global benchmark for quality in product design.
Concrete aesthetics with a contemporary twist
CementEra translates the rough charm of concrete into a smooth and versatile tile surface. The design delivers balance and calm to interior environments, with a colour palette that includes light greige, dark greige, light grey, and dark grey.
Two coordinated decorative tile designs add to the visual cohesion of the range. Offered in sizes 120×280, 120×120, 60×120, and 60×60 cm, the series supports a variety of spatial needs. The standout feature is a 120×120 cm mix decor tile, which showcases graceful, flowing patterns enhanced with a glossy finish achieved by a specialist printing process.
Selected by a jury of global design professionals
First established in 1955, the Red Dot Design Award remains one of the world’s most respected design competitions. In 2025, a jury of 43 international experts reviewed entries from over 60 countries. CementEra was honoured for its outstanding quality and design innovation.