As holidaymakers prepare for flights during the busy travel season, KAYAK, in partnership with STUDIOCANAL’s Paddington in Peru, is sharing the ultimate travel snack marmalade sandwiches. This classic British snack is the perfect travel companion, says KAYAK, as it is both practical and nostalgic, and is endorsed by none other than the beloved British bear, Paddington.
The long-awaited Paddington in Peru, which releases in cinemas on 8th November, celebrates the curious explorer’s adventures, and KAYAK encourages travellers to follow Paddington’s lead by packing marmalade sandwiches for their flights.
To highlight the reasons why marmalade sandwiches stand out as a top choice for in-flight snacking, KAYAK has teamed up with Professor Charles Spence, an expert in food design from the University of Oxford. According to Professor Spence, marmalade sandwiches offer a range of benefits for travellers:
1. A Scent-Free Snack:
Marmalade is mild in smell, making it the ideal snack for enclosed spaces like aeroplanes. Unlike stronger-smelling options, such as pungent cheeses, marmalade sandwiches won’t disturb fellow passengers.
2. Stays Fresh and Long-Lasting:
The citrus burst of marmalade maintains its freshness even on long-haul flights, such as those from London to Peru. The taste remains vibrant throughout the journey, offering an enjoyable experience, even on the longest of flights.
3. Stands Up to Altitude:
Altitude can dull the senses, especially taste. However, marmalade’s sweetness and bold citrus flavours stand up to the effects of flying, keeping the snack interesting and helping passengers stay alert and refreshed.
4. Texture Choice:
A key factor for in-flight snacks is texture, as sweet and salty flavours can taste muted at high altitudes. Marmalade sandwiches allow for variety, with thick-cut marmalade providing a chunky feel or a smoother variety for those who prefer a gentler texture.
5. Comfort and Nostalgia:
For nervous flyers, comfort foods can make a huge difference. A marmalade sandwich, for many, represents a taste of home, offering a sense of calm during the flight.
KAYAK also conducted a survey to determine what types of snacks are least desirable on flights. The results revealed that 47% of Brits consider strong-smelling foods to be inconsiderate on planes, with 18% calling them “disgusting.” In contrast, marmalade sandwiches due to their mild aroma would likely pass the test and are generally accepted by fellow travellers.
Top 10 Foods Brits Would Ban on Flights:
- Smelly cheese – 31%
- Fermented tofu – 31%
- Cooked fish – 31%
- Onions – 29%
- Curry – 27%
- Tinned tuna – 20%
- Hard-boiled eggs – 20%
- Brussels sprouts – 20%
- Cabbage – 18%
- Jellied eels – 16%
Although 74% of Brits bring their own snacks on flights, many admit their selections often fall short of their expectations. Around 16% regret their snack selections, often due to concerns about smell (24%) or issues with freshness, with 38% stating that their food went soggy.
Rachel Mumford, KAYAK UK Travel Expert, shares her thoughts: “Choosing the right snack can make a big difference in your travel experience, both for you and your fellow passengers. To avoid any discomfort, follow Paddington’s lead and pack a simple marmalade sandwich. It’s a timeless, reliable snack that won’t go soggy and is sure to be a hit on your next flight.”
For those inspired to take a page out of Paddington’s book and venture to Peru, KAYAK is the perfect resource for finding travel tips and booking unforgettable experiences in the vibrant South American country.