PATRÓN® Tequila, the world’s number one super-premium tequila, has launched its latest prestige expression, PATRÓN EL ALTO. This new offering sets a groundbreaking standard for luxury tequila lovers and marks a momentous chapter in the brand’s commitment to unparalleled craftsmanship and innovation.
A Blend of Perfection: The Ultimate Luxury Tequila
PATRÓN EL ALTO is the most prestigious expression in the brand’s storied portfolio. The tequila is a masterful blend of Extra Añejo, Añejo, and Reposado tequilas, each aged to perfection in 11 distinct barrel varieties, including primarily American and French oak. This meticulous ageing process delivers a smooth and refined profile, complemented by subtle notes of figs, honey, caramel, dried fruit, and vanilla.
Each ingredient is chosen with the utmost care, with the tequila made exclusively from 100% Weber Blue Agave, grown in the highlands of Jalisco, Mexico. This pristine agave is known for its superior quality, cultivated under ideal conditions to produce the finest tequila in the world.
Crafted by Masters: A Journey of Excellence
The creation of PATRÓN EL ALTO has been a labour of love, involving over four years of work by PATRÓN’s legendary Master Distiller, David Rodriguez, and his team of distilling artisans. Their passion and precision have driven the brand’s ultimate goal: to create the finest tequila available.
“We aimed to redefine the possibilities of tequila,” said Rodriguez. “PATRÓN EL ALTO honours our traditional distilling methods while introducing innovative techniques to create the finest blended and aged tequila profile imaginable. The agaves from the highlands of Jalisco lend PATRÓN EL ALTO its smooth, sweet character, and we spent years perfecting this expression to ensure its bold, natural flavour profile is second to none.”
An Elegant Tribute to Craftsmanship
PATRÓN EL ALTO’s presentation reflects its exceptional quality. The striking azure-hued bottle is inspired by the agave fields of Jalisco, serving as both a visual and tactile tribute to the beauty and heritage of the region. Designed to stand out, the bottle’s refined elegance mirrors the premium quality of the tequila inside.
This ultra-premium spirit is best enjoyed neat or on the rocks, allowing the smoothness and craft to shine through. Whether for momentous occasions or intimate celebrations, PATRÓN EL ALTO is the perfect drink for those looking to elevate any gathering.
A Global Launch: Redefining Luxury Worldwide
PATRÓN EL ALTO, which was first launched in the U.S. in 2022, has since expanded to Australia, South Africa, and now the UK, France, and Spain. With its debut in Europe, PATRÓN is setting a new benchmark for luxury tequila, available in select premium venues across the globe. This prestigious expression continues to raise the bar for super-premium spirits, reaffirming PATRÓN’s place at the top of the tequila industry.
Samantha Newby, Global Vice President of Innovation and Sustainability at PATRÓN, said: “The launch of PATRÓN EL ALTO demonstrates our ongoing dedication to excellence. The prestige tequila category is forecasted to double in size by 2025, and with PATRÓN EL ALTO, we are once again setting the standard for what luxury tequila should be.”
A Tequila for the Discerning Connoisseur
With a recommended retail price (RRP) of £190, PATRÓN EL ALTO exemplifies exclusivity and unparalleled quality, taking its place as a cornerstone in the super-luxury spirits category. The tequila is an invitation to experience the pinnacle of craftsmanship and the heights of flavour and smoothness.
Availability:
PATRÓN EL ALTO is available now in select premium venues and select retailers across the UK and Europe.