Affordable, High-Quality Formula Leading the Market
A recent independent pricing analysis by Which? has confirmed Kendamil as the most cost-effective choice for UK families seeking high-quality baby formula. The study found that Kendamil is not only more affordable than leading brands like Aptamil, Cow & Gate, and SMA, but it also provides better value in real-use terms, thanks to a higher number of feedings per tub.
Which? Study Reveals True Cost of Formula Feeding
The consumer watchdog Which? conducted a pricing review of five major baby formula brands available in the UK, assessing their costs over a six-month period. The findings highlight a surprising disparity between shelf prices and actual feeding costs. Kendamil Classic was found to cost families approximately £290.48 over six months, making it over £100 cheaper than Aptamil and even more affordable than Cow & Gate, despite the latter appearing to have a lower price per tin.
Many families are unaware that formula pricing is not solely determined by the cost per tin but also by the number of recommended servings. Differences in scoop sizes and feeding guidelines among brands can lead to hidden costs, requiring families to purchase more formula than they initially expect. This analysis demonstrates that Kendamil provides more servings per tub, making it a smarter financial choice for parents.
Kendamil and Bonya: A Disruptive Force in the UK Formula Market
Kendamil, the only British-made baby formula brand, continues to challenge multinational corporations that have dominated the market for decades. The brand recently took another bold step with the launch of Bonya, a budget-friendly formula that combines quality ingredients with industry-leading affordability. Bonya is specifically designed to be accessible to all families, including those using NHS Healthy Start vouchers, and supports food banks through a unique social mission.
Addressing the Cost-of-Living Crisis for Families
With the UK still experiencing a cost-of-living crisis, many families are struggling to afford essentials, including baby formula. A recent Competition and Markets Authority (CMA) investigation into the UK formula industry highlighted how formula is a necessity that families cannot go without.
The Which? report underscores that true affordability in baby formula goes beyond shelf pricing. Cow & Gate, despite its lower price per tin (£10.50 compared to Kendamil’s £12), actually costs families more over six months (£303.40 compared to £290.48 for Kendamil). The price gap is even wider when comparing Kendamil to Aptamil, with families spending significantly more on the latter.
Championing British Manufacturing
Kendamil is the only British-owned and produced baby formula, proudly manufactured in the English Lake District. Unlike other brands, which rely heavily on imported ingredients, Kendamil uses British whole milk as its primary ingredient. This commitment to local production supports UK farmers, creates jobs, and ensures high-quality, natural ingredients in every tin.
“Kendamil has always prioritised high-quality ingredients and affordability for families,” said Ross McMahon, CEO and Co-Founder of Kendamil. “The Which? analysis reinforces our commitment to providing exceptional value while remaining the only UK manufacturer of baby formula using British whole milk.”
Introducing Bonya: A Game-Changer for UK Families
Bonya, the newest addition to the UK formula market, has been designed to offer an industry-leading price of £8.45 RRP, without compromising on quality. A recent survey by Kendamil revealed that 90% of parents worry about affording baby formula, highlighting an urgent need for a more accessible solution.
Bonya meets this need by offering a low-cost, high-quality alternative, free from palm oil, fish oil, and soy, making it suitable for vegetarian, halal, and kosher diets. Families using Healthy Start vouchers will also benefit from Bonya’s pricing, allowing them to purchase a full box of formula while saving £321.26 over six months compared to Aptamil Advanced.
A First-of-Its-Kind Social Mission: Supporting UK Food Banks
Beyond affordability, Bonya is making history with a groundbreaking formula donation scheme in collaboration with In Kind Direct, a registered charity supporting food banks across the UK. For every 10 boxes of Bonya sold, 1 box will be donated to families in need, ensuring that baby formula reaches parents who are struggling to afford it. This initiative marks a first in the UK formula industry, demonstrating Kendamil and Bonya’s dedication to social responsibility and community support.
“We understand how difficult the current economic climate is for many families,” said Bonya Co-Founders, Will and Dylan McMahon. That’s why we created Bonya to provide an affordable, high-quality formula that parents can trust. We’re also proud to be the first formula brand to donate to UK food banks, ensuring that every baby has access to essential nutrition.”
Conclusion
Kendamil and Bonya are redefining affordability in the baby formula market, proving that parents don’t have to compromise on quality to save money. With independent verification from Which?, a strong commitment to British manufacturing, and a first-of-its-kind donation programme, the brands are set to make a lasting impact on families across the UK.