PUMA Becomes Official Partner of the Premier League
Global sports brand PUMA has entered into a groundbreaking partnership with the Premier League, solidifying its position as a leader in football innovation. The agreement marks a significant milestone in PUMA’s global strategy, further strengthening its sports performance credibility and brand presence in the world’s most-watched football league.
As part of this multi-year collaboration, PUMA will become the Official Ball Supplier of the Premier League. This means that from the beginning of the 2025/26 season, every match will feature a PUMA-designed match ball, ensuring the brand’s cutting-edge technology takes centre stage in one of the most competitive football leagues worldwide.
Beyond supplying match balls, PUMA will work closely with the Premier League on several initiatives aimed at engaging fans, fostering grassroots development, and creating impactful marketing campaigns. The partnership includes supporting community-based football programmes that nurture young talent, reinforcing the company’s commitment to the sport at every level. Additionally, PUMA will play a key role in major league events, such as the Premier League Summer Series, set to take place in the United States in July.
Elevating Performance and Innovation
With its long-standing history of innovation in football, PUMA brings world-class expertise to the Premier League. The company has consistently developed high-performance football equipment, and this collaboration will allow PUMA to showcase its advancements in sports technology on a global stage.
PUMA CEO Arne Freundt commented on the partnership, stating: “Aligning with the Premier League, the most-watched football league globally, is a crucial step in PUMA’s long-term brand elevation strategy. We are thrilled to introduce our performance technology to the game at this level and connect with millions of fans worldwide. Having PUMA at the heart of every Premier League match ensures we create unforgettable moments for players and spectators alike.”
The Premier League boasts a massive global audience, reaching 900 million homes across 189 countries, making it the ideal platform for PUMA to expand its influence in football. By partnering with the league, PUMA is reinforcing its dedication to excellence, innovation, and community-driven initiatives, bringing fans closer to the game they love.
A Growing Presence in the Premier League
PUMA is no stranger to the Premier League, having already established strong relationships with some of its biggest clubs. The brand is the official kit supplier for Manchester City, the league’s reigning champions, and has a roster of elite athletes who play in the competition. These include Jack Grealish (Manchester City), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton), and Marc Cucurella (Chelsea).
Premier League Chief Executive Richard Masters welcomed the new partnership, stating: “We are excited to welcome PUMA as the new Official Ball Supplier for the Premier League. With its extensive football heritage and commitment to excellence, PUMA is the perfect partner to deliver world-class match balls for our competition. We look forward to working together on various initiatives that will not only enhance the league but also contribute to the development of football communities worldwide.”
By bringing its technical expertise, innovation, and commitment to community engagement, PUMA is set to make a lasting impact on the Premier League, reinforcing its reputation as one of the most forward-thinking brands in the world of football.