LoopMe, a global leader in leveraging artificial intelligence (AI) to enhance brand advertising performance, has announced extraordinary financial achievements and strategic developments in 2024. Having achieved a fully organic gross revenue compound annual growth rate (CAGR) of 40% between 2018 and 2024, the company has now surpassed an impressive $2 billion in gross revenue. These results were bolstered by the company’s acquisition of Chartboost, positioning LoopMe as a powerhouse in digital advertising innovation.
Transformative Acquisition of Chartboost
LoopMe’s recent acquisition of Chartboost, a renowned mobile advertising and monetisation platform, underscores the company’s commitment to tapping into high-growth areas within the advertising industry. This strategic move enhances LoopMe’s footprint in the mobile app and gaming sectors, which are increasingly critical for brand advertisers aiming to connect with dynamic, tech-savvy audiences.
The acquisition also brings advanced technology and a team of mobile app experts to LoopMe, allowing for the creation of innovative solutions tailored to in-app advertising. By integrating Chartboost’s capabilities, LoopMe is poised to unlock new opportunities across the broader digital advertising ecosystem, enabling brands to achieve unprecedented reach and impact.
Advancing Technology to Drive Results
Innovation remains at the core of LoopMe’s growth strategy. In 2024, the company secured four significant patents, with an additional nine currently under review. These patents highlight LoopMe’s ability to stay ahead in the competitive advertising technology landscape. The secured patents include:
- PurchaseLoop Methodology – Enabling real-time optimisation of advertising performance
- pXY Methodology – Advanced techniques for audience targeting
- Real-Time Bidding (RTB) Methodology – Innovative approaches to programmatic advertising
- Real-Time Bidding Continuation – Extending and refining bidding methodologies
These advancements underscore LoopMe’s dedication to offering advertisers cutting-edge tools to improve campaign performance, maximise ROI, and deliver measurable results.
Strategic Leadership Appointments
To support its ambitious goals, LoopMe has strengthened its leadership team by welcoming several seasoned professionals with deep industry expertise:
- Maggie Mesa, Senior Vice President, Global Supply: Maggie joins from Chartboost, bringing valuable experience in in-app monetisation and programmatic advertising. She will oversee business development and drive operational excellence across LoopMe’s supply-side platform (SSP).
- Gita Bhatia, Senior Director, Head of CPG: With a track record from Snap and Sam’s Club, Gita will spearhead LoopMe’s expansion in the growing retail media sector.
- Matthew Pagen, Head of Measurement Sales: With 17 years at Nielsen, Matthew will focus on advancing LoopMe’s Audience and Measurement Platform (AMP), helping brands optimise their advertising strategies.
A Visionary Future
Stephen Upstone, CEO and Founder of LoopMe, shared his enthusiasm for the company’s transformative year:
“After seven years of stable organic growth, 2024 has been pivotal for LoopMe. With the acquisition of Chartboost and the expansion of our product portfolio, we are well-positioned to scale further in the industry’s most promising growth areas. Our new hires bring invaluable expertise, and I am confident they will help us navigate this exciting chapter.”
Outlook for 2025
As LoopMe prepares for 2025, its focus on innovation, strategic investments, and leadership development positions the company as a trailblazer in AI-driven advertising. With record-breaking growth and a robust product portfolio, LoopMe is set to redefine the future of digital brand performance.