The Pinterest Newsroom has published its Pinterest hobbies trend report for 2026, and the data is clear: people are putting down their phones, picking up a craft, and actually doing the things they see online. Whether that’s pressing flowers, brewing homemade coffee syrups or learning to read tarot cards, the appetite for hands-on, offline activity is growing fast.
The report draws on Pinterest’s internal global search data, comparing searches made in May 2026 with those made in May 2025, according to Elle Decor. That year-on-year window makes the percentage jumps all the more telling. These aren’t niche micro-trends quietly ticking up. Several are surging.
The Numbers Behind the Pinterest Hobbies Trend Report
Some of the search increases are extraordinary. Making a birthday magazine is up 1,713%. Banana coffee syrup recipes are up 916%. Searches for crystals and their meanings have risen 606%, and herbal apothecary content is up 595%. Add to that a 558% increase in searches for tarot cards for beginners, per Elle Decor, and a picture emerges of people reaching for the mystical, the botanical and the handmade in roughly equal measure.
Pinterest grouped these interests into nine categories: Kitchen Witch, Cosmic Reset, Home Café Engineering, Backyard Botanist, Weekend Equestrian, Secondhand Sidequest, Handmade Hacker, Curated Clutter and Casual Crafter. The names are playful, but the underlying behaviour is consistent across all of them. People want to make, grow or collect something real.
Gen Z is a major force here. More than half of Gen Z respondents in the report said a hobby contributes to their joy. That tracks with a broader shift away from passive consumption and towards active, tactile creativity. Scrolling counts for less when you can say you made something.
Finding a Hobby Online, Then Going Offline to Do It
There’s an irony worth noting. Most of these searches start on a screen. The Pinterest hobbies trend report is, after all, built from search data gathered from a digital platform. But the destination is almost always offline: a kitchen bench covered in flour, a garden table laid out with pressed botanicals, a coffee station rigged with small-batch syrups. Pinterest functions as a starting point, not the hobby itself.
That loop, from digital discovery to physical activity, is something Pinterest’s own data supports. According to the Pinterest Newsroom, eight in 10 monthly Pinterest users say the platform motivates them to try new things. The platform, then, is less a place to idle and more a launchpad. People arrive looking for ideas and leave to go and actually do them.
For anyone around Newcastle who’s already deep into a hobby, none of this is surprising. Running clubs, cycling groups, allotment holders and home bakers have known for years that doing something with your hands, at your own pace, is its own reward. The difference now is the scale. These activities are pulling in people who might previously have spent that hour scrolling.
The hobby categories in the report also reflect a growing interest in sustainability and self-sufficiency. Secondhand Sidequest covers vintage hunting and upcycling. Backyard Botanist spans everything from composting to foraging. Kitchen Witch includes developing your own spice blends, canning and fermenting. The through-line is control: making your own version of something rather than buying it, or growing it rather than ordering it.
Casual Crafter and Handmade Hacker, meanwhile, cover a broad sweep from crocheting and nature photography to more experimental DIY projects. The barrier to entry on most of these is low. A few quid, a bit of time, and you’re in.
The Pinterest hobbies trend report covers 2026 trends based on that May-on-May comparison, and if those search trajectories continue, the analogue revival shows no sign of slowing. The birthday magazine figure alone (up 1,713%) suggests people are not just dabbling. They’re committing.