Univar Solutions B.V., a subsidiary of Univar Solutions LLC, has announced a significant enhancement to its European portfolio with an exclusive agreement with Meurens Natural. This strategic partnership, focused on the Polish and Italian markets, introduces Meurens Natural’s Sipal® and Natu® product ranges, bolstering Univar Solutions’ array of environmentally conscious specialty ingredients.
A Commitment to Sustainable Ingredients
The new agreement highlights Univar Solutions’ commitment to sustainability and clean-label solutions. Meurens Natural, renowned for its high-quality organic and natural cereal extracts, brings non-refined options that are increasingly sought after in the food industry. Aaron Lee, Global Vice President of Health and Nutrition at Univar Solutions, remarked on the significance of this collaboration: “We are witnessing a substantial shift towards healthier and more sustainable nutrition. Meurens Natural’s dedication to these principles aligns seamlessly with our goal to support communities with healthy, safe, and environmentally friendly food solutions. Today’s consumers demand transparency and sustainability, and our expanded offerings will help meet these expectations.”
Enhancing Product Offerings with Foodology
Univar Solutions’ Foodology division will play a crucial role in integrating Meurens Natural’s products into its portfolio. Foodology is an innovative partner that provides comprehensive support, including specialty ingredient innovation, recipe development, and global distribution. The division’s network of solution centres and test kitchens will offer technical and culinary expertise, ensuring that the integration of Sipal® and Natu® products meets the highest standards of quality and effectiveness. This collaboration aims to address the diverse needs of food brands seeking to enhance their product lines with sustainable and nutritious ingredients.
Driving Innovation in European Markets
The expanded partnership with Meurens Natural allows Univar Solutions to cater to a growing demand for clean-label and organic ingredients across Europe. Tim Van de Gehuchte, Sales and Marketing Manager at Meurens Natural, expressed enthusiasm about the collaboration: “We are excited to extend our distribution partnership with Univar Solutions into key European markets. This expansion not only brings our organic and sustainable cereal extracts to a broader audience but also strengthens our shared commitment to excellence and environmental stewardship. Our focus on natural production processes helps minimise our environmental impact while delivering high-quality ingredients to our customers.”
Meeting Evolving Consumer Preferences
The food industry is increasingly aligning with consumer preferences for sustainability and health-conscious choices. Univar Solutions is at the forefront of this shift, offering a diverse range of clean-label ingredients that support current market trends. By incorporating Meurens Natural’s Sipal® and Natu® brands, Univar Solutions enhances its ability to serve the dairy, bakery, and beverage sectors, meeting the latest demands for healthy innovation, organic options, and plant-based solutions.
Meurens Natural offers a diverse selection of cereal extracts, powders, and proteins, derived from a variety of both organic and traditional raw materials such as rice, wheat, oats, spelt, corn, and barley malt.
These cereal syrups deliver a multitude of functionalities, such as sweetness, cereal and fruit flavours, natural colour, viscosity, crispness, and binding capabilities, catering to a wide array of food and beverage applications.
